ABOUT THE BOOK

This book takes the best standards and practices fitness expert Chris Poland learned while working for Big Box Gym companies and building LA Boxing Franchise Corporation to its height of 121 locations in 19 states, plus Puerto Rico, from just a single gym in Southern California.
Chris used these opportunities as a proving ground for his unique sales techniques and philosophies developed and refined from insider experiences. The wild success of LA Boxing means, “The proof is in the pudding.” In fact, he now employs these strategies honed throughout his storied career and taught during all of his years of training franchisees and general managers, making them at last accessible to (struggling) fitness operations everywhere.
Reading this book you will learn all you need to completely turn around even a failing fitness location. You will also be taught fitness-specific sales tactics, killer sales management strategies, and outside-the-box marketing and pricing tactics, for both traditional and social media.

And even if your gym is but a twinkle in your eye, in this book, Chris painstakingly goes over site selection basics and what to look for to start your location off with your best foot forward. More, Chris stresses that sales and selling is NOT a bad thing. That it’s actual noble—so long as you are truly benefitting your customer

Ultimately, fitness is a funny beast. The benefits are so amazing, still, it needs to be sold more thoughtfully than most things that are much worse for you. Think: soda and ice cream. At the end of the day the main obstacle holding back both your salesforce and your gym members is ultimately…. fear. And even if your gym is but a twinkle in your eye, in this book, Chris painstakingly goes over site selection basics and what to look for to start your location off with your best foot forward. More, Chris stresses that sales and selling is NOT a bad thing. That it’s actual noble—so long as you are truly benefitting your customer
Helping both parties overcome this obstacle will rightfully restore the honor and valor selling fitness deserves. Get your copy now to transform your organization from mere salespeople to lifechangers. It will prove to be a wonderful win-win for all.

AMAZON

Testimonials

Take it from a guy who employed and then partnered with this man for 20 years, this is a definitive manual on how to run a successful fitness enterprise.

Chris provides real life in-club interactions with people, their goals, and aspirations, along with an old and new school approach to address them. The book is loaded with health club tribal knowledge you'll only find in a book like this. All the different techniques Chris uses are not for everyone, but many can work for you!
JOHN ROMEOCrunch Fitness Franchisee, Former Divisional President, 24 Hour Fitness
A sales training manual packed with illuminating real-life stories, Save My Gym will teach you all you need to know to run a successful fitness business. Written by a 25+ year veteran of the Golden Age of Fitness, it offers best industry practices to help you change lives and run your facility like a professional.
In Save My Gym, Chris Poland will teach you all you need to completely turn around even a failing fitness location, as well as painstakingly go over site se- lection basics and what to look for to start your location off on its best footing. You will also be taught fitness-specific sales tactics, killer sales management strategies, and outside-the-box marketing and pricing tactics, for both traditional and social media.
SEAN MCCULLYFounder of LA Boxing
Many of the strategies and techniques Chris discusses in the book, he taught us to use at the LA Boxing Franchises so effectively. My managers were proud to come to work every day and sell our product.
BARBARA FORSEYFormer LA Boxing Franchisee, Doctor of Psychology
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